How to Redirect Customers to a Custom Thank-You Page in Headless Shopify (Next.js + Shopify Plus)

When building a headless storefront with Next.js and Shopify, many merchants want tighter control over the post-purchase experience—especially the ability to redirect users to a custom thank-you page on their own domain (e.g., /thankyou) after checkout.

For Shopify Plus stores, this is possible—but comes with specific challenges and workarounds. In this post, we’ll break down:

• Why redirecting to a custom thank-you page isn’t straightforward
• What Shopify allows (and restricts) in a headless setup
• Viable solutions using Checkout UI Extensions, Shopify Functions, and Plus-exclusive options
• A real-world approach backed by our Shopify Plus development team at MagentoBrain

• The thank you page (order status page) is hosted on Shopify, not your frontend.
• You can’t edit the checkout.liquid file unless you’re using checkout extensions or the legacy theme setup.
• Shopify doesn’t natively allow a full redirect from the checkout to an external thank-you URL.

Here are your best options to achieve a custom post-purchase experience:

Shopify Plus merchants can use Checkout UI Extensions to add components within the checkout and post-purchase experience.

• You can’t redirect directly using these, but you can insert a call-to-action on the order status page encouraging users to visit /thankyou on your domain.
• Example: Add a “Continue” button that links to your Next.js thank-you route.
• You can use metafields or order data to pass tracking parameters.

At MagentoBrain, we’ve implemented this with dynamic personalization for Plus clients—e.g., offering a survey or special offer after order completion.

Post-purchase extensions allow you to intercept the flow between the payment page and the order confirmation page.

• You can display upsells, surveys, or messages here, and include a CTA to guide the user to your thank-you page.
• Direct redirects aren’t possible, but they feel seamless when designed well.

Combine the following:

• A Shopify webhook for orders/create
• A serverless function (API route in Next.js) to handle the webhook and save session/order details
• Trigger a client-side redirect or offer personalized content at /thankyou

This gives you a pseudo-redirect where your app “waits” for the webhook and then displays confirmation.

Shopify Functions are powerful for checkout logic and pricing rules, but they do not control redirection.

Still, Functions can work with extensions to customize checkout behavior, which indirectly improves post-purchase UX.

At MagentoBrain, we specialize in advanced Shopify builds—including headless storefronts, Shopify Plus upgrades, and high-speed optimizations.

Explore our Shopify services:

• Shopify Plus Development
  
• Magento to Shopify Migration
  
• Shopify Speed Optimization
  

We’ve helped brands transition from traditional themes to blazing-fast, conversion-focused headless experiences using Next.js, Hydrogen, and custom APIs.

While a full redirect to a custom thank-you page isn’t natively supported in Shopify’s hosted checkout, there are strategic workarounds for Shopify Plus stores that can guide users post-checkout while retaining brand control.

If you’re looking to enhance your headless Shopify setup or need help implementing one of these solutions, let’s talk. Our Shopify experts are ready to help you build a seamless post-purchase journey.