Surprising eCommerce SEO Trick That Actually Worked for Shopify Stores

In the world of eCommerce, search engine optimization (SEO) plays a crucial role in driving organic traffic and increasing sales. Many Shopify store owners struggle to rank higher on Google despite following standard eCommerce SEO practices. However, we discovered an unconventional SEO trick that worked wonders for multiple eCommerce businesses.

In this article, we’ll reveal this surprising technique, explain why it works, and guide you through implementing it effectively.

One of the most overlooked yet powerful SEO techniques for Shopify eCommerce stores is strategic internal linking combined with user intent optimization.

Most eCommerce businesses focus on external backlinks but fail to leverage the potential of internal links. When done correctly, internal linking can:

• Improve website navigation and user experience.
• Help search engines crawl and index pages effectively.
• Pass link authority from high-ranking pages to lesser-known product pages.
• Increase dwell time and reduce bounce rates, signaling search engines that your site is valuable.

Google values content that aligns with search intent—the reason behind a user’s search query. By strategically linking relevant pages within your Shopify eCommerce store development and aligning them with user intent, you create a logical path for visitors, improving engagement and conversions.

Use tools like Google Search Console, Ahrefs, or SEMrush to find pages with high traffic and authority. These pages should serve as internal linking hubs.

Instead of using generic anchor texts like “click here,” use descriptive, keyword-rich anchor texts that match user search intent. For example:

• Instead of “View more,” use “Shop our best-selling organic skincare range”
• Instead of “Read here,” use “Learn how to choose the perfect winter jacket”

Internal links should connect:

• Category Pages: Link products to related categories to help users explore options.
• Product Pages: Interlink bestsellers with complementary products.
• Blog Content: Link informative blogs to relevant product pages to guide users toward purchases.

Breadcrumbs help users and search engines understand your site’s structure. Shopify allows you to enable breadcrumbs via themes or apps like “SEO Manager.”

Revisit old blogs, product descriptions, and category pages. Add relevant internal links pointing to new or high-converting pages.

Use Google Analytics and heatmap tools like Hotjar to analyze user behavior and refine your linking strategy accordingly.

Several Shopify eCommerce store development businesses applied this strategy and observed:

• Higher Search Rankings: Pages moved up by 5-10 positions in Google SERPs.
• Increased Organic Traffic: A 30-50% boost in traffic within 3-6 months.
• Better Conversion Rates: A 15-25% increase in sales due to improved navigation and relevancy.

This unexpected yet effective SEO trick—internal linking with user intent optimization—has helped numerous Shopify eCommerce store development businesses improve their rankings, traffic, and conversions. By implementing this simple yet powerful technique, you can boost your store’s visibility and sales without relying heavily on external backlinks.

Try it today and watch your Shopify store grow!