Magento stores are increasing rapidly since its launch. So it is right to know how to do SEO of the Magento eCommerce store if you have the Magento store. In this blog post, we are going to post about the Ultimate Guide to Magento SEO. If you are one of those who are looking to improve the SEO of your Magento Store with easily visible by google then you just landed on the exact place. This post will you guide on how to do SEO of a Magento e-commerce store.
So let's start to know about common mistakes that should be avoided during the SEO process.
Two approaches contain our SEO strategy: technical and content. Let's start by taking a look at the Content Magento SEO section.
Magento SEO Contents
- Meta title and page title
- Keyword-rich Meta Description
- Unique and rich Keywords in Body words.
- Labeled Images
- Guest and self Blogging
- Off-Page Magento SEO
Technical Magento SEO Checklist
- Modify Homepage Title
- Set up HTML Head
- Unique and easy Product and Category Pages
- Define Layered Navigation Properly
- Don't make codes in the URL
- Build the Sitemap With easy navigation
- Define “index, follow” and remove robots.txt disallow
- Website Performance
- Set up 301 Redirects
- Connect to Google Analytics
Summary of SEO Magento
Although Magento is sometimes called "SEO-Ready," this does not automatically mean that you can copy and paste any text and content. To get the most of the platform's benefits, assess your readiness by looking at the following:
Meta title and page title
Informative page titles increase your SEO ranking and bring in more traffic that is better targeted. You should therefore put a lot of thought into your product title. Write a few keywords that connect to your products without including any further content. Include the product's name, main characteristics, and features and benefits to round it out. To better match potential search keyword integrations, a page featuring an "F-Gear Out of College Black" backpack should be labeled "F-Gear Out of College Black Polyester Laptop Backpack".
Keyword-rich Meta Description
The Meta Description, which is displayed in search results along with the Page Title, should be 160 characters or fewer and include three to four of the most important keywords for the page. This will help the title stand out even more. Be aware that Magento makes it simple for you to configure the Meta Description for any page of your online store, whether it be the product page, the category page, or another page.
Go to Catalog > Inventory > Products/Categories > Search Engine Optimization to create a meta description for a product or category page.
Go to Content > Elements > Pages > Edit > Search Engine Optimization to configure a page's Meta description.
You can choose to put up Meta Keywords later. Although it is not hugely important to search engines, it is a common choice to include commonly used product spelling errors there. Do not use more than 10 keywords per product or page and limit the text to 200 characters. Although the search engines index this text, customers never see it.
For search engine ranking, images with detailed text are crucial. By default, Magento uses product names for its images, but you should also think about altering the image tags to be more precise. The right picture name will boost the visibility of your products in Google Images search results over competing products. It adds value to you if it is visible on an image search.
Guest and self Blogging
More specifically, by promoting a certain good or service and interacting with customers, you might establish yourself as an authority in that area. Your target market may have built your store's credibility by asking inquiries, and they may have also improved your store's SEO ranking and driven additional Organic Search traffic every day.
Off-Page Magento SEO
Make sure to create company accounts on social media sites where your target market is active. When you make promotional notifications and exclusive deals for people who connect with you, you'll be able to benefit from word-of-mouth and boost your competition for key keywords.
Technical Magento SEO Checklist
Over the years, we have observed a lot of issues that can be categorized as both ignored settings and errors brought on by intricate shop designs. We highlight the most glaring Magento SEO errors—even though they weren't that clear before they were discovered!
Modify Homepage Title
Make careful to replace the word "home" in the Magento CMS homepage title with the name of your company.
Set up HTML Head
Do not set "Magento Commerce" as your page title default. This has to be updated to the brand name, much like the home page.
On the other hand, the HTML Head's identical Description is not set for a reason and should not be. Keep your store from having duplicate descriptions that are so unrelated to the provided URL that they appear unreal.
Unique and easy Product and Category Pages
By default, Magento will repeat a service's category description if it appears in many categories. Your Magento SEO may be negatively impacted by such duplicate material, thus it needs to be fixed right away. The "Use Categories Path for URLs" setting may be changed from "YES" to "NO" and the two "Canonical Link Meta Tags" can be enabled in Configuration > Catalog > Search Engine Optimization to prevent this negative SEO hit.
Furthermore, Magento gives you the option to select the URL structure. The category path might be present or it might not. Navigate to Stores > Settings > Configuration > Catalog to set it up.
Define Layered Navigation Properly
If you decide to use layer navigation, check that your Magento store is configured such that refined results won't always be sent to the same category URL. Filters for colors and styles might make sense, for instance, if your clothing business offers a category for Women with a subsection for Bags.
Don't make codes in the URL
Similar to Magento, which adds store identity codes to URLs They might be helpful to store owners, but at best they add nothing to your consumers' experience and at worst they drive them away. To change the setting for "Add Store Codes to URLs," go to Configuration > Web > Search Engine Optimization and change "YES" to "NO."
Build the Sitemap With easy navigation
Search engines utilize an XML sitemap to crawl the content. Create one to ensure that every inner page has one. You can either code them to make them or define the pages directly.
Define “index, follow” and remove robots.txt disallow
The "noindex, nofollow" setting on the wall that prevents Google crawlers from crawling your Magento store should have been changed before this went live, ideally.
Go back and double-check it by selecting System > Configuration > General > Design > HTML Head and changing Default Robots to "INDEX, FOLLOW."
Under the field "Edit custom instructions," it is possible to add a few simple rules to robots.txt.
The acceptable page load time in today's world is up to three seconds. Yes, this number could be greater for eCommerce (it depends on the website), but even so, if it takes more than 10 seconds to load a page, nobody would buy from you.
Page experience will start to factor into rankings starting in May 2021, which implies that if your website loads slowly, you will drop in the rankings.
To continue boosting website performance, you must:
- Continue using the Magento Upgrade service.
- Remove all plugins and extensions that aren't helpful.
- Activate caching. Go to System > Tools > Cash Management to see what's enabled.
Users with more experience may read our blog article, in which we analyze Magento performance-related issues in detail.
Set up 301 Redirects
Consider setting 301 redirects if you have URLs that have been moved to a new address. This enables you to guide users who are going from the old URL to the new one. Furthermore, it protects you from duplicate content.
You can configure redirect URLs by going to Marketing > SEO & Search > URL Rewrites.
Connect to Google Analytics
Google Analytics just not shows where users are coming from but also how they are engaging with your website and how much time users spend on specific pages and even you can track your conversion there. After spending time on SEO efforts you must connect to google analytics. Without tracking your SEO efforts you can not get the desired result.
You should track your success after setting up your Magento store. Google Analytics will not only show you how people arrive at your store and what they do once they are there, but it will also let you know which search terms are related to it. Even if you don't intend to utilize Google Analytics right now, set it up as soon as you can to monitor your SEO development.
One of the cheapest and simplest strategies to increase your consumer base and revenue is to put more time and attention into setting up Magento SEO properly.
Reaching "the first page of Google" does not happen by accident, but rather via the formation of user-friendly and SEO-relevant content, as well as proper technical setup. So do not be worried to invest in the long-term success of your Magento store. Please contact us to determine the SEO of your Magento website in detail and to recommend and estimate necessary improvements.