1. Keyword Research
Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines such as Google, and we add that search phrases to your website content so if someone searches those keywords on google our products or services appears higher on a search engine results page (SERP). Keywords are search phrases entered by users into search engines.
2. Page Content
When it comes to on-page SEO, content is king in SEO. There are various approaches for search engines to evaluate content quality, but it all simply comes down to answering A) Is it valuable to the user? B) Is it simple to read? C) Is it one-of-a-kind? and D)Is it relevant to the search term of the user? If you can honestly say "yes" to all four questions, your information is in good shape. Google and other search engines monitor your text as well. The content of a website heavily influences which site ranks top for a given search query. As a result, your content should be useful, easy to read, and focused on the relevant keywords used by your target audience.
3. Heading Tags
Heading tags are HTML tags that specify headlines and subheads within a webpage’s or blog's content. They assist your website's visitors in reading and comprehending your content. These tags assist search engines in understanding what the information on a page is about and how it connects to a user's search query. More specifically, each HTML heading tag ranges from H1 to H6 tags in order to create a hierarchical structure for your page.
4. Meta Tags
Meta tags are HTML code elements that contain information about a website. Search engines read certain meta tags in order to display, for example, a page title and description in search results.
- Title – While the title tag does not begin with "meta," it is in the header and contains crucial SEO information. Every page should have a unique title tag that explains the page.
- Meta description – Visitors to your website will not see a meta description, but it will appear in the SERPs. As a result, a meta description should provide a quick explanation of your page while appealing to a user enough to get them to click through to your site.