What is On-Page SEO?

On-page SEO is the practice of optimizing website or web page content for search engines and user experience. Common on-page SEO practices include optimizing title tags, Page content, internal links, and URLs. On-page SEO refers to efforts made directly to the page you’re trying to optimize, such as improving its content, Heading of content, or adding keywords.

On-Page SEO Factors

1. Keyword Research

Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines such as Google, and we add that search phrases to your website content so if someone searches those keywords on google our products or services appears higher on a search engine results page (SERP). Keywords are search phrases entered by users into search engines.

2. Page Content

When it comes to on-page SEO, content is king in SEO. There are various approaches for search engines to evaluate content quality, but it all simply comes down to answering A) Is it valuable to the user? B) Is it simple to read? C) Is it one-of-a-kind? and D)Is it relevant to the search term of the user? If you can honestly say "yes" to all four questions, your information is in good shape. Google and other search engines monitor your text as well. The content of a website heavily influences which site ranks top for a given search query. As a result, your content should be useful, easy to read, and focused on the relevant keywords used by your target audience.

3. Heading Tags

Heading tags are HTML tags that specify headlines and subheads within a webpage’s or blog's content. They assist your website's visitors in reading and comprehending your content. These tags assist search engines in understanding what the information on a page is about and how it connects to a user's search query. More specifically, each HTML heading tag ranges from H1 to H6 tags in order to create a hierarchical structure for your page.

4. Meta Tags

Meta tags are HTML code elements that contain information about a website. Search engines read certain meta tags in order to display, for example, a page title and description in search results.

Title – While the title tag does not begin with "meta," it is in the header and contains crucial SEO information. Every page should have a unique title tag that explains the page.
Meta description – Visitors to your website will not see a meta description, but it will appear in the SERPs. As a result, a meta description should provide a quick explanation of your page while appealing to a user enough to get them to click through to your site.

URL Optimization

URLs that are well-optimized are vital for both SEO and user experience. URLs are among the many characteristics that search engines use while making decisions. URLs, like page titles, assist search engines and potential visitors in characterizing a web page, so they should be precise, attractive, and well-structured. While there are other aspects to consider, here are eight best practices for developing SEO-friendly URLs.

URL Describe your Page Content
Include Target Keywords In URLs
Use Hyphens instead of Underscore
Use only lowercase letters
Keep URLs Short
Avoid Special Characters

Optimize Images

You must optimize images after they have been integrated into your site. Image optimization is critical for helping your page rank higher in search engines. Include the target keyword in the file name to optimize your image. Also, add your keyword to the image alt tag. It will assist you in ranking higher in search results.

Internal Linking

Linking to other pages on your site from inside your own content is beneficial since it helps readers identify relevant content with more context or background. Internal links to more detailed guides that clarify crucial information about On-Page and Off-Page SEO. Internal linking also helps search engines find new content, which boosts your site's SEO. Furthermore, the anchor text you employ for internal links informs search engines about what to expect from the destination page and how it relates to the linked content.

Improve Page Speed

Page speed is how quick load your website on users browser. Website speed is a ranking consideration. The best website to load hall your content with images within 0 to 5 seconds.

Crawl Errors

Crawling is the process through which search engines discover new or updated content on the web, such as new websites or pages, modifications to existing websites, and dead links. If your page is not indexed by google, it will not appears on results pages. And it can't be indexed if it can't be crawled.

Indexing

If your website appears in the SERP, it has been indexed. However, blog articles or pages might become unintentionally unindexed for some reason. If a website has unusually low traffic, verify the back end of the page in your CMS to ensure indexing is not disabled. If it isn't, you can debug with Search Console.